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2020 Research Reports
Monitor Service for Unified  Communications
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Distribution Channel Strategy

We Understand Your Need

Your company’s sales depend on having the best distribution channel strategy and partners. 
Getting there requires answers. 
You need to decide what partner-types are required? There’re many options to consider:
  • Affiliate 
  • Agent or Sub Agent
  • Born in Cloud
  • Carrier
  • Channel Partner (Referral, Authorized, Enabled)
  • Distributor
  • Ecosystem Partner
  • IT consultant
  • Master Agent
  • MSP 
  • Referrer
  • Reseller
  • Service Provider
  • Technology Alliance Partner
  • VAR
  • White Label
You must have answers to partner questions: How many of each partner type does your business require? Who are the top partner candidates? How to attract, sign, train, and support the partners? 
Then comes solving essential issues:
     How will partner types buy from your business? 
     Can partners maintain customers with a low-touch model?
     What are the partner care-abouts?
     The route loss rate for partners?
     Customer sales cycle?
     How must the route-to-market change as offers get richer and customer segments transform?

Why the Eastern Management Group Should Address Your Company's Distribution Project

As a marketing consulting firm, the Eastern Management Group has both the expertise and experience to solve your company’s distribution channel issues. 
We have been designing and implementing channel strategies for communications companies for 40 years. We’ve performed more than 3,000 consulting assignments for communications companies worldwide, including 80% of the world’s largest providers.
The Eastern Management Group can open doors to partners, negotiate contracts, and roll out your company’s new channel program.  
We would be glad to discuss your channel requirements and the Eastern Management Group’s channel capabilities and experiences. Contact John Malone directly at 212-738-9402 Ext. 2201, or jmalone@easternmanagement.com 

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