Competitive Price Database - Eastern Management Group

The Eastern Management Group is one of the world’s premier strategic research companies providing product research, market research and analytical tools to our clients to facilitate product decision making by IT Professionals and IT Vendors.

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Competitive Price Database (CPD)

Know when competitors are truly cheaper—and when they aren't.

Enterprise technology vendors are frequently asked to lower prices because a customer, channel partner, or sales representative claims a competitor is less expensive.

Those claims are frequently inaccurate or based on incomplete information.

Before approving discounts that reduce revenue and margin, vendors use The Eastern Management Group's Competitive Price Database (CPD) to validate competitive pricing claims and benchmark prices against actual market conditions.

CPD is a subscription-based competitive pricing intelligence service that provides pricing validation, price benchmarking, and competitive pricing analysis for enterprise technology vendors.

CPD helps vendors determine whether a competitor is truly less expensive, or whether differences in products, configurations, discounts, services, or channel incentives are affecting the comparison.

Why Competitive Price Database Matters

When competitors are perceived to be less expensive, vendors often face pressure to discount.

The challenge is determining whether the competitor is actually offering a lower price, or whether differences in configuration, licensing, support, promotions, channel incentives, or product features are creating a misleading comparison.

Competitive Price Database helps vendors make pricing decisions based on facts rather than assumptions.

What the Service Provides

Competitive Price Database provides competitive pricing intelligence including:

• List prices

• Street prices

• Discounts

• Promotions

• Distributor pricing

• Reseller pricing

• Channel pricing

• Competitive pricing comparisons

• Product and configuration-level pricing analysis

The database contains more than one million SKU prices and more than 25 years of pricing intelligence.

Technology Coverage

Routing

• High-end routers

• SD-Branch routing

Switching

• Modular switching

• Gigabit Ethernet switching

• 10 Gigabit Ethernet switching

• Power over Ethernet (PoE) switching

Collaboration & Unified Communications

• Cloud collaboration

• Web collaboration

• On-premises collaboration

• IP call control

• Unified Communications as a Service (UCaaS)

• On-premises contact centers

• Telepresence

Collaboration Devices

• IP phones

• Telepresence endpoints

• Room systems

• Desktop systems

Wireless LAN

• Wireless LAN controllers

• Wireless access points

• Wi-Fi infrastructure

Security

• Network security

• Operations security

• Cloud security

• Data security

• Endpoint security

• Security operations

• Identity and Access Management (IAM)

Unified Computing

• Blade servers

• Rack servers

How Vendors Use Competitive Price Database

CPD helps vendors:

• Validate competitive pricing claims before discounting

• Protect revenue and margins

• Benchmark pricing against competitors

• Support pricing approval processes

• Respond to customer and channel pricing challenges

• Improve competitive positioning

Subscription

The North America subscription includes:

• Two user licenses

• Unlimited pricing inquiries

• Competitive pricing intelligence support

Annual Subscription Price: Upon Request

Contact The Eastern Management Group

To learn more about the Competitive Price Database, contact The Eastern Management Group.

(212) 738-9402 Ext. 2201
clients@easternmanagement.com
jmalone@easternmanagement.com