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Pricing Benchmark 


Competitor List Prices, Street Prices, Discounts, Promotion Programs, and Services Pricing  


Pricing Benchmark is a subscription-based Market Intelligence service that provides competitors' list prices, street prices, discounts, promotion programs, and services pricing for products and services.
 
Since 2010, Pricing Benchmark has helped Market Intelligence organizations research competitors' pricing and support pricing, product management, and commercialization decisions.

Subscribers submit pricing inquiries, and the Eastern Management Group researches the requested pricing using its proprietary Competitive Price Database (CPD).

Database prices are updated quarterly and verified with each inquiry.
 
 
Why Pricing Benchmark 

Direct sales organizations, channel partners, and customers often claim that a competitor is offering a lower price.
 
Before changing prices or approving discounts, vendors need reliable competitive pricing information.
 
Pricing Benchmark provides researched competitor pricing so management can compare prices and promotions and respond with confidence.


Competitive Price Database (CPD)

Pricing Benchmark is powered by The Eastern Management Group's proprietary Competitive Price Database (CPD).

The Competitive Price Database contains pricing information for more than one million SKUs covering switching, routing, wireless, security, collaboration, computing, cloud, and related enterprise technology products and services.


Pricing information is maintained at the SKU level for manufacturers representing more than 80 percent of each technology market.

Coverage includes North America, Europe, LATAM, APAC, Emerging Markets, and 25 individually tracked countries.

Database pricing includes:

  • MSRP
  • Street prices
  • Tier 1 distributor pricing
  • Tier 2 distributor pricing
  • Discounts
  • Promotion programs
The Competitive Price Database has been developed and maintained by The Eastern Management Group for more than 25 years.


Proprietary Pricing Configurator

Pricing Benchmark utilizes a proprietary pricing configurator that enables The Eastern Management Group to compare product configurations, quantities, countries, and distribution channels.
 
Subscribers receive customized pricing reports and spreadsheets tailored to their specific requirements.
 

Semi-Custom Research 

Pricing Benchmark is not a self-service database.

Each subscriber inquiry is assigned to an Eastern Management Group consultant who researches the requested pricing using the Competitive Price Database together with current marketplace research.
 
This semi-custom approach enables Pricing Benchmark to answer pricing questions that cannot be answered through database searches alone.
 

What Pricing Benchmark Provides 

Pricing Benchmark provides competitive pricing information for products and services, including:
  • Competitors' list prices 
  • Competitors' street prices 
  • Discounts 
  • Tier 1 distributor pricing 
  • Tier 2 distributor pricing 
  • Promotion programs 
  • Services pricing 
  • Solution pricing 
Services Pricing 

Pricing Benchmark also provides services pricing for products and complete technology solutions.

Services pricing may include:
  • Professional services 
  • Planning 
  • Implementation 
  • Help desk 
  • Level 1 support 
  • Level 2 support 
  • Hardware replacement 
  • Software upgrades 
  • On-site support 
  • Time and materials (T&M) 
  • Maintenance 
  • Monitoring 
  • Managed services 
Where services pricing is not available within the Competitive Price Database, the Eastern Management Group conducts additional marketplace research to obtain the requested information.


Designed for Market Intelligence and Commercialization  

Pricing Benchmark is designed for organizations responsible for Market Intelligence, Competitive Intelligence, Pricing, Product Management, and Commercialization. 

Typical subscribers are involved in:

  • Market Intelligence 
  • Competitive Intelligence 
  • Pricing 
  • Product Management 
  • Solutions Commercialization 

Typical Pricing Benchmark Questions

Subscribers commonly request information such as: 

What is the competitor's list price and street price for this product or service? 
What discounts and promotions are currently available? 
Compare our list price and street price with a competitor's.
How do prices vary by distributor or distribution channel?
What services pricing accompanies the competitor's solution?
What is the total solution price, including products and services?


Subscription Service 

Pricing Benchmark is available as an annual subscription.
 
Two licensed subscribers may submit an unlimited number of pricing inquiries.
 
Each inquiry is assigned to an Eastern Management Group consultant and researched using our proprietary Competitive Price Database.
 

Contact Us 
 
To learn more about Pricing Benchmark or to discuss a subscription, contact the Eastern Management Group.

(212) 738-9402 Ext. 2201
clients@easternmanagement.com
jmalone@easternmanagement.com 


 

 

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